Community Tourism UK

Community Tourism UK is the national alliance for community-led tourism organisations across England, Scotland, Wales and Northern Ireland. We support initiatives that promote regenerative destination management and champion the voice of local residents in shaping the visitor economy.

Our Declaration

Tourism as a shared benefit
Tourism should create broad value for society, combining economic vitality with cultural vibrancy, social inclusion and environmental regeneration.

Communities at the centre
Residents’ wellbeing, identity and aspirations must guide tourism development, recognising their role as the custodians of local destinations.

Innovation and digital transformation:
Data, technology and digital skills are essential to strengthening resilience, sustainability and competitiveness across the sector.

Respect for culture and heritage
Our cultural and natural heritage must be safeguarded and celebrated, supporting continuity, creativity and local traditions.

Strengthening nature and society
Tourism should actively enhance ecosystems and support fair and meaningful livelihoods across the tourism sector.

Tourism as a force for peace and understanding
Travel should foster empathy, solidarity and cooperation, reinforcing the values that underpin our work.

Sign The Declaration